How can retail CMOs be innovative and use the right technology to survive and win post-pandemic? From self-service solutions to embracing omnichannel retail marketing has shifted from highlighting the product to embracing the new on-demand customer.
On January 21st meet 3 CMOs that are driving traffic, facilitating the omni-experience and improving profitability in this new reality.
Brian Lange
Vice President, Marketing at VF Corporation
Meet Our Current CMOretail Panelist
LIVE WEBCAST
THU, JAN 21, 2021
12:30 PM - 1: 30 PM PT
1:30 PM - 02:30 PM MT
02:30 PM - 03:30 PM CT
03:30 PM - 04:30 PM ET
Jordan Mauer
VP Marketing at Blue Stem
By Invitation Only
CMOs and Marketing executives within the Retail industry join this thought provoking discussion on the new reality of Retail Marketing
60 Minutes - A World of Insight
This 60 minute investment is curated from years of insight and experience from CMOs walking the line of Marketing Strategies.
by CMOs for CMOs
Uncut insight from Top Retail based CMOs make this both vital and close to home.
1 Moderator, 3 CMOs, 3 Game Changing Plays
The game has changed! Being a Retail CMO has never been more challenging than today as they are charged with increasing the consumer base through enhanced digital experiences with a fraction of last year's budget. Let's see how these 3 CMOs are leading this shift and embracing all-things digital.
I like the debates and how organically some people went to extremes to make a point.
Laura Perticaro
BBVA
Made Possible by
CMO.org Retail
Predictions Panel
Meet the Denver CISO Psychics
These CISOs weren't born with this gift, it took a career on the frontlines of digital defense to master the art of predicting an enemy they can't see.
13 years securing digital assets for the finance industry
Susan Robertson
CISO, Acme Inc
A tenure at the helm of security strategy within Real Estate, Retail and Banking
Leo Davis
CISO, Acme Inc
Leading security for the largest brands in Media & Entertainment
Joann Foster
CISO, Acme Inc
$142B
Source: Juniper
Spending on the customer experience has increased 71% over the last three years and is expected to grow 35% in the next three years.
71%
Source: The CMO Survey
60 Minutes of Actionable Insight from Uncut CMO Directions
Meet Retail's CMO Psychics
These CMOs weren't born with this gift, it took a career on the frontlines of digital defense to master the art of predicting an enemy they can't see. Let's see which prediction crown one the CMOonline Retail #CMOpsychic.
Mitch Baker
Vice President of Marketing, Robeks Fresh Juices and Smoothies
Meet the Retail's CMO Panel
These CMOs weren't born with this gift, it took a career on the frontlines of marketing strategy to master the art of predicting an enemy they can't see.
Thomaz London
VP of Finance and CFO Connect and Control Technologies, ITT
Chris Chapo
VP Advanced Analytics, Amperity
Mitch Baker
Vice President of Marketing, Robeks Fresh Juices and Smoothies
Steve Lesnard
CMO, The North Face
60
Minutes
A 60 minute investigative panel discussion moderated by Hamish Taylor, Professional Speaker, former Head of Brands at British Airways, CEO of Eurostar & CEO of Sainsburys Bank
3
CMOs
3 Retail CMOs unfold years of insight on our panel to lead this conversation. This is their map to financial leadership
3
Predictions
CMOs are psychics that must predict tomorrow's forecast. They have their crystal balls and we'll hear what they see!
1
Winner
Our audience of 60 Top CMOs and Marketing leaders will vote on predictions crowning 1 CMO the Retail #CMOpsychic
Are you a CMO psychic?
CMOs aren't born with this gift, it takes a career on the frontlines of Marketing Strategy to master the art of predicting trends ahead of the curve.
If you've tenured a career leading Marketing you're already equipped with the roadmap and experience it takes to navigate unmapped consumer behavior, so step up and take 1 of 3 seats on the CMOonline Predictions Panel where your crystal ball awaits!
"Personalization will become a priority for marketers, pre-empting the current focus on putting buyers into demographic or psychographic “buckets.”
"Hyper-targeting will take off. Organizations will need to use all data points to engage a specific individual in an action and do so under a value-based approach that makes that person feel good about the interaction."
"Customer experience will become vital to success in retail. Retailers must give customers a memorable experience to draw them into the store."
STEP 2: Live on CMOonline make your Marketing Prediction
STEP 3: Our live audience of CMOs & Marketing strategists vote crowning one the #CMOpsychic
Chris Chapo
VP Advanced Analytics, Amperity
Insights by
Adam Golomb
Chief Marketing Officer at Primanti Brothers