What Marketing Leaders Say

They love it. Read what the previous attendees had to say!


Tomorrow’s industry leaders are already using technology to gain and maintain a competitive advantage over their peers — and putting it at the forefront of their business. Now is the time to either join them in embracing digital transformation, or be overtaken by those that do.....

By invitation only these leaders will share directions over an epicurean meal. An opportunity to compare, contrast and debate paths over conversations that just don't happen within the confines of the office or static of an event.



Date & Time:
Thursday, November 9th, 9:30am - 5:15pm
Dallas, Texas

Marketing leaders from Dallas's largest consumer brands collaborate in a day of thought-leading exchange as we examine directions from within the Office of the CMO; all under the umbrella of riveting keynotes, revealing panels, engaging round-tables and unparalleled networking.

By invitation only these leaders have been selected for the diverse and uncharted directions they've taken while on the path of disruptive consumer marketing.

Can I refer my Colleague?

We know that leading an innovative enterprise can fall under so many areas; if your senior peers lead and strategize on these relevant disciplines, we would love to know. Refer them to this discussion.


CMOdallas sponsors are on the edge of Enterprise Innovation


Five star hotel in the heart of Dallas

As CMOdallas is by invitation only for a select group of leading strategists who represent the biggest brands, once your registration is approved you will be provided all location and event details. You won't be disappointed as we only select the best venues to make this a memorable experience underlining the thought leading discussions and game changing relationships you'll walk away with.

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Frequently Asked Questions

We partner CMO.org events with renowned keynotes that have pushed the limits of their profession to shape the future. Hamish Taylor award winning CEO whose career has taken him from international consumer goods giant Procter & Gamble, consultancy firm Price Waterhouse and British Airways to become CEO of the channel tunnel railway Eurostar, and then Sainsbury’s Bank…all before he was 40!

Former CEO of Eurostar and Sainsbury's Bank

Former CEO of Eurostar and Sainsbury's Bank

Hamish Taylor

Every year at CXOsync we explore directions from within the Office of the CMO; what are these strategists planning and what paths are they taking? Through these discussions we're able to understand their paths and identify industry trends. By pairing our audience with a selection of industry innovators on edge of product and solution development for the enterprise we're able to incubate true thought-leaders with actionable technology. From leading blue-chips like Rakuten, Shutterstock and Onespot to newly funded start-ups this is where we gather the latest and greatest.

Interested in sponsoring CMO events?



How can I get to the venue?

FREE Uber passes are on us or take Valet at NO cost.

Can I refer a colleague?

All referrals must be approved by our event producer. Simply CLICK HERE to submit your referral for approval. 

Are there any speaking opportunities?

If you would like to be considered for seat on one of the panels CLICK HERE to let us know and we'll be in touch. 

Is there a FEE?

Being a closed-door event of 60 leaders that were specifically invited there is NO fee to attend.

Who can attend?

Attendees all represent end user roles at the companies they serve and are in a decision making capacity (Director Marketing, VP Marketing, CMO). Companies represented with the audience represent organizations with at least 250 employees or 100 million in revenue.

Who can not attend?

  • Non full-time staff members, consultants, or contractors

  • Former employees or individuals in transition

  • Solution providers are not permitted to join attendees in the general audience, however, we do allow solution providers to attend under the provision of a sponsorship

  • Upon RSVP, registration will decline due to personal email address and inability to verify your position and responsibilities



What to expect...

Join select local executives and elite strategists for a day of collaboration and engagement. 

A Day of Intimate Collaboration

Through a combination of riveting keynotes, intimate panels, thought provoking firesides and engaging round tables CMOdallas B2C presents collaboration; one day with local peers who lead innovation within the marketing arena.

Epicurean Lunch & World Cocktails

To make a day of thought provoking content memorable, we only host at Dallas's finest hotels.

By Invitation-Only

By hand selecting our attendees we're able to engineer an audience of top marketing leaders & strategists that curate actionable discussions - we've created a true melting pot of insight.

Top Marketing Leaders take stage to predict what marketing trends will peak over the next 12 months. Which prediction will crown our #CMOpsychic?

Predictions panel

VP Marketing

Krish Dhokia

Head of Brand and Content Marketing

Rachel Metscher

Vice President Science Marketing

Fernando Rubio

Director of Marketing

Sarah Gencarella

CMO, Chief Marketing & Comm. Officer, Dallas County Community College District (DCCCD)

Patty Arellano Tolotta

VP/Chief Marketing & Communications Officer, YMCA of Metropolitan Dallas

David Frederick


Alicia Dietsch

Vice President/Chief Marketing Officer, Dallas Area Rapid Transit

Nevin Grinnell


The debate starts here as we scale up on the In-house vs agency debate that has shadowed marketing for years. A panel to explore the trends and directions companies are taking. #In-houseVsAgencypanel 

In-houseVsAgency panel

VP Global MarketingWells Fargo

Rachel Kolenda

Head of Corporate Communications, BlueVine

Christina Cole

Benjamin De Castro

VP Marketing, Eargo

Krista Knable Propst

Director, Digital MarketingFragomen

Andy Smith

SVP of Marketing, Centrify Corporation 

Global SVP Integrated Marketing, American Heart Association

Jason Dyer

AVP Digital Marketing, Mr. Cooper

Teresa Kulupka

Senior Director, Brand Marketing, BSN Sports

Susan Riley

CMO, Perennials and Sutherland LLC

Kerri McCulloch


CMO's on the panel take stage to reveal directions from within the Office of the CMO; how are these marketing leaders embracing digital? We'll find out in this investigative discussion that goes beyond the successes to pin-point hurdles, strategies, best-practices and those ever important lessons learned. #CMOpanel 

CMO panel


Meet our Panelists

VP, J&P Cycles

Sean Laughlin

CMO, Supreme Lending

Tim Wagner

Head of Storytelling, Nokia

Shelley Schlueter

Director of Marketing, Olympus Property

Sarah Gencarella